I was recently rifling through a Style Magazine and a skin care advertisement caught my attention. It was an ad for eye skin care products. I was struck by this ad because it was selling women on the idea that we had to have five different eye products to keep our eyes looking younger and more beautiful from the moment we get up to the moment we get to bed.
I had numerous thoughts about the message conveyed in this campaign. My first thought was “This is overkill”, and second, “Here is another example of companies playing on women’s insecurities to create need where there is none.” Then I thought “Who has the time?”. Yes, many women would do well by putting more time into themselves and their skin care routine. And, many others are wanting more time so they can do other things that are important to them. Not to mention, most women want a simple skin care routine.
But now it seems we need an eye cream in the morning before we put on our make-up, we need an afternoon pick-me-up of with our afternoon coffee, a late night cream to reduce puffiness, a pro-retinol treatment for bedtime and an overall eye lifting cream.
Some women might think and feel that they need all these products and if so, as they say in Newfoundland, Canada, “Fill your boots!”. I would just like to say before you go out and fill your medicine cabinet with all these products, consider these simple skin care tips:
YOUR DAILY SKIN CARE ROUTINE
Step One: Cleansing
We should be cleaning our face each morning and evening. Cleansers most often come in a cream or foam. Make sure your cleanser suits your skin type. Avoid using shower gel or soap to clean your face as they are often too harsh for facial skin. Make sure to remove any make-up you have on your face with an appropriate make-up remover cream, emollient wipe or cleansing oil. Apply a dime-size amount of facial cleanser to your face and use lukewarm water. Use circular, upward motion. Then, rinse your face completely and gently pat dry with a soft towel.
Step Two: Toning
Toners contain moisturizers, oils and extracts that help soothe the skin. They are not Astringents which are generally alcohol-based, tighten the skin and pores and remove oil. Again, ensure the toner is right for your skin type.
Toners can provide many benefits. After cleansing, the skin is thirsty for a number of ingredients to restore and repair its surface. These include anti-oxidants, and skin repairing substances such as glycerin, fatty acids and ceramides. Toner helps to prepare the skin to better absorb moisturizer and can restore the ph balance of the skin.
Apply toner with a clean cotton ball or cotton pad. Swipe across the t-zone: on the forehead and nose. Then lightly brush it on the cheeks as well as other areas that may be oily. Avoid swiping across the dry areas of face.
Step Three: Moisturizing
Always moisturize after steps one and two. There are many varieties or moisturizer to choose from:
Gels are the lightest and least greasy-feeling moisturizers. They evaporate the most quickly after application.
Lotions are light moisturizers. They absorb quickly into the skin and usually do not feel greasy.
Creams are heavier, stickier and feel greasier than lotions. They are generally more effective at moisturizing and protecting the skin.
Ointments are the heaviest, thickest and stickiest variety and have the highest concentration of all moisturizers. If you have oily skin this may not be your best option as heavier moisturizers and ointments tend to clog pores, trap dirt, oil and bacteria which may lead to breakouts.
To apply moisturizer, scoop or pump a pea-sized amount into your palm or to the back of your hand, then use your ring finger to rub the moisturizer on the cheek first, then spread it gently to the forehead, the nose and lastly the chin.
If you like, add an eye cream to your regime to lessen crow’s feet, reduce puffiness or dark circles. Try to find a product that can do it all to reduce costs and to take less of your time. Use your ring fingers to apply the product and dab lightly under and around your eyes.
WEEKLY SKIN CARE ROUTINES
Our skin is always producing new cells and when our old skin cells fail to shed our pores can accumulate dirt and debris, causing breakouts. When we exfoliate we slough off dead skin cells and other impurities. Exfoliation keeps pores looking smaller and helps us to have a more glowing, radiant complexion. Use a gentle exfoliant at least once a week. If you have sensitive skin be sure to try a test patch on your skin to see how your skin reacts to the exfoliator..
A weekly facial mask gives your skin a deep down cleansing, pore tightening, brightening and exfoliating. Ensure you buy a facial mask that is appropriate to your skin type.
I think five products for your eyes is extreme. I also think not including the three basic steps of cleansing, toning and moisturizing your face daily is too little. I support a more balanced approach to skin care in order to look our personal best. After all, we look more polished, professional and feel more confident when we have a healthy complexion.